It was an important roll-out. The team had spent weeks putting together the timelines, the assets, and answering all the questions they could think of. Now, the only thing left was presenting it to senior management. The team chose Sarah, the person who knew the most about the proposed system, to present the idea.
There was one problem, however. Sarah was scared out of her mind. And when she went into the room to present, it showed. She fumbled with her clicker and her papers. Her sentences rambled. The red showed clearly on her face.
When she left the room, she broke down in tears because she had blown it.
Maybe every presentation isn’t high stakes or this dramatically terrible. But, this is a true scenario more often than most companies would admit. Whether it’s a high stakes sales presentation, new business pitch, or laying out a new strategy, the success of the business is dependent upon influence. This...